Preheat the oven to 325 degrees. Line a straight edge 9x13 cake pan with parchment paper. (Tip: Avoid sloped-edge pans, which don’t bake as evenly and can cause cakes to sink in the center.)
Using a sifter or fine mesh strainer, sift the Dry Ingredients* into a large bowl, then whisk until well blended. Combine Wet Ingredients in a separate bowl and whisk until smooth and well-blended.(*REMINDER-when using instant clearjel, please make sure it is labeled as "instant" and whisk it thoroughly with dry ingredients)
Pour Wet Ingredients over the Dry Ingredients and whisk until combined.Carefully pour the melted Butter into the batter and whisk until well blended.
85 grams (¾ stick) grams Salted Butter
Pour the applesauce crumb cake batter into the prepared pan and smooth out the batter until evenly distributed (an offset icing spatula works well for this).
Bake in the middle or top rack of the preheated oven for 25 minutes. In the meantime, make the crumb topping* (*Tip: I usually make the crumb topping during this first bake. If you think you’ll get interrupted, go ahead and make the topping before putting the cake in the oven.)
Make the Crumb Topping
In a medium bowl, whisk together the flour, oats, salt, cinnamon, and brown sugar. Cut the softened butter into the dry mixture.
100 grams (¾ cups) all-purpose flour, 67 grams (¾ cup) Old-Fashioned Oats, ½ teaspoon cinnamon, ½ teaspoon salt, 170 grams (¾ cup packed) Light Brown Sugar
Mix the butter into the dry ingredients with a fork, a pie cutter, or your hands until well blended. The butter should be fully incorporated into a soft dough-like mixture. Use your fingers to break it apart the dough into many small crumbs—aim for a variety of small crumb sizes.
113 grams (1 stick) Salted Butter
Top the Applesauce Cake and Finish Baking
When the 25-minute timer goes off, carefully remove the cake from the oven (leave the oven on). The cake is par baked at this point. Quickly but gently sprinkle the crumb topping over the top of the cake in a light, even layer. Avoid pressing down or dumping in big clumps. Instead, treat it like delicately dusting sugar over the top so the cake keeps its rise.
Return the cake to the oven and bake for an additional 10-15 minutes, or until a toothpick or paring knife inserted into the middle of the cake comes out clean. To avoid accidentally overcooking the cake, try to poke the cake in between the crumb topping. The crumb topping will look soft and underdone, but it will firm up into a crisp topping as the cake cools. Let the cake cool completely before serving.
Make the Glaze
Whisk the powdered sugar, water, and cinnamon together, until it turns into a thick cinnamon glaze. If desired, you can add more water or powdered sugar to get your desired thickness. Drizzle the glaze over the applesauce coffee cake. Cut and serve. Enjoy!
Notes
We are adding the crumb topping after the cake bakes for 25 minutes so that it won't sink into the batter.
Instant Pudding Mix and Instant Clearjel stabilize the batter and make a moister cake with a softer crumb. Instant Pudding contains Instant Clearjel (modified cornstarch) as the 2nd ingredient which is why they work similarly with delicious results. Make sure whichever you use is labeled as INSTANT--cook-type and original clearjel do not work the same as Instant Clearjel.